In Simple Terms
We only collect information needed to provide our HVAC lead capture service. We don't sell your data, and we protect it like our own business depends on it - because it does.
Information We Collect
Business Information
- Business name and contact information
- Phone numbers for SMS notifications
- Email addresses for system updates
- Website information (if integrating our form)
Customer Lead Data
- Names and contact information of customers requesting service
- Service request details and urgency levels
- Timestamps and response data
- Communication logs between your business and customers
Technical Information
- Form submission data and performance metrics
- SMS delivery status and response times
- System usage analytics to improve our service
How We Use Your Information
- Service Delivery: Process emergency requests and send SMS notifications
- Customer Support: Provide technical support and system improvements
- Communication: Send important updates about your service
- Legal Compliance: Meet regulatory requirements for business communications
- Service Improvement: Analyze usage patterns to enhance our platform
Information Sharing
We DO NOT sell, rent, or share your customer data with third parties for marketing purposes.
We may share information only in these limited circumstances:
- Service Providers: Trusted partners who help operate our SMS and hosting services
- Legal Requirements: When required by law or to protect rights and safety
- Business Transfer: In the event of a merger or acquisition (you'll be notified)
- With Your Consent: Any other sharing will require your explicit permission
Data Security
We protect your information using industry-standard security measures:
- Encrypted data transmission (SSL/TLS)
- Secure cloud hosting with regular backups
- Access controls and authentication requirements
- Regular security audits and monitoring
- Staff training on data protection practices
Your Rights
You have the right to:
- Access: Request a copy of the information we have about you
- Correct: Ask us to update inaccurate information
- Delete: Request deletion of your data (subject to legal requirements)
- Opt-out: Unsubscribe from non-essential communications
- Data Portability: Request your data in a portable format
To exercise these rights, contact us at privacy@southlaautomation.com
Data Retention
- Lead Data: Retained for 3 years or as long as you're a customer
- Business Information: Kept while providing services, plus 1 year
- Communications: Support emails retained for 2 years
- Analytics: Aggregated usage data retained indefinitely (anonymized)
SMS and Communication
- SMS messages are sent only for emergency lead notifications and system alerts
- Message and data rates may apply based on your carrier
- You can opt out of non-essential messages by replying STOP
- We comply with TCPA and CAN-SPAM regulations
Children's Privacy
Our service is designed for businesses and is not intended for children under 13. We do not knowingly collect personal information from children under 13.
Changes to This Policy
We may update this privacy policy to reflect changes in our practices or legal requirements. We'll notify you of significant changes by email or through our service.